Case study: What can CSOs learn from Apple’s sustainability communication?
Apple’s September ‘Mother Nature’ ad certainly made an impression, but was it the right one?
CSO Futures dives into Apple sustainability plans and communication to find out what it got right – and wrong.
“This is my third corporate responsibility gig today, so who wants to disappoint me first?” When Octavia Spencer’s Mother Nature utters these words in a room full of Apple executives – including CEO Tim Cook and vice president of Environment, Policy and Social Initiatives Lisa Jackson – she conveys the exasperation felt by the millions of people around the world who are tired of waiting for companies to walk their climate talk.
