CEOs not going far enough to protect their business from climate crisis
CEOs acknowledge the looming existential threat presented by climate change, but are failing to truly reinvent their business models.
Almost half of CEOs fear their business may no longer exist in 10 years, and many are accepting lower returns for climate-friendly investments – but action beyond decarbonisation is still lacking.
A PwC survey of more than 4,700 global CEOs has shown that 45% are not confident their company will survive the next 10 years if it stays on its current path. CEOs acknowledge the looming existential threats presented by technology and climate change, but are failing to connect the dots between them and to truly reinvent their business models.
