Cloud providers’ net zero claims are not enough: here is why companies should act to reduce their cloud emissions

Cloud emissions are notoriously opaque – yet they are likely to rise as companies resort more than ever to tech solutions to achieve their climate and sustainability goals. How can companies reduce cloud emissions in this context?

If you listen to the top cloud providers, migrating IT services to the cloud is almost a sustainability decision rather than a business one. According to Microsoft, it can result in a 98% carbon footprint reduction for IT services. And yet, people working in this space regularly raise the alarm on the hidden emissions of cloud computing.