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Coca-Cola lowers recycling ambition and drops agriculture goal in new targets

The brand's most recent move reflects the difficulty most companies are facing in reducing virgin plastic use.
Melodie Michel
Coca-Cola lowers recycling ambition and drops agriculture goal in new targets

The Coca-Cola Company has dropped its sustainable agriculture goal and reduced its packaging recycling ambition in a new set of targets for 2035.

The beverages giant prompted a wave of criticism this week when it quietly lowered its sustainability ambitions upon announcing a new round of targets.

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