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Investigation links H&M, Zara's 'Better Cotton' to Brazilian deforestation

The damning report urges brands to "go beyond using certification schemes to ensure their goods are ethically sourced".
Melodie Michel
H&M, Zara's 'Better Cotton' linked to Brazilian deforestation
Photo by Trisha Downing on Unsplash

An investigation by NGO Earthsight has found that cotton used in H&M and Zara garments is linked to deforestation and land grabbing in the Brazilian Cerrado, despite bearing the Better Cotton seal.

The report, released this week after a year-long analysis where undercover investigators posed as investors to get access to thousands of shipment records, company reports and suppliers’ lists, sounds the alarm on the need for stronger supply chain traceability – including through regulation such as the Corporate Sustainability Due Diligence Directive (CSDDD).

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