EmpCo directive: credible sustainability claims
The EU’s Empowering Consumers for the Green Transition Directive (EmpCo), begins to apply September 27, 2026.
The EU’s Empowering Consumers for the Green Transition Directive (EmpCo), begins to apply September 27, 2026.
It means that companies making environmental claims to consumers in the EU will need to ensure that they are clear, specific, substantiated, and supported by credible evidence.