Environmental claims must be based on facts

The Two Sides anti-greenwash campaign has passed a major milestone as 1500 organisations remove misleading environmental claims about paper based communications.

For more than a decade, the Two Sides Anti-Greenwash campaign has challenged misleading environmental claims that unfairly slander the environmental performance of paper communications and paper based packaging. Today, the campaign has reached another milestone, with 1500 organisations worldwide removing or amending unsubstantiated anti-paper statements following engagement with the organisation.