Gap Inc., Houdini, Target partner with recycled polyester firm Syre on textile circularity
Syre was co-founded by H&M in 2024 to accelerate textile-to-textile recycling.
Apparel brands Gap Inc., Houdini and Target have each signed a commercial partnership with Swedish textile-to-textile recycling firm Syre – an H&M-founded circularity venture.
Syre was co-founded by H&M and investor Vargas Holding in 2024, with the goal of accelerating textile-to-textile recycling and ‘dewaste’ the apparel industry. Now with a blueprint recycled polyester manufacturing plant in construction in North Carolina, the company has signed three partnership agreements with large brands.
