Greenwashing soon to be punishable by fines of 4% of turnover in the EU
Yesterday’s EU parliament vote signals an almost unanimous desire to get the Green Claims Directive over the line – with new details on what it will entail.
Making unsubstantiated or false claims about a product’s sustainable credentials – in other words, greenwashing – could soon be punishable by fines of “at least” 4% of turnover in the EU, after the European Parliament gave its green light to the Green Claims Directive.
The EU Parliament gave its first approval of this legislative package aiming to protect consumers from misleading sustainability claims on March 12, with 467 votes in favour, 65 against and 74 abstentions. The legislative procedure is set to continue after the EU elections this June, but yesterday’s vote signals an almost unanimous desire to get the law over the line – with new details on what it will entail.
