H&M, Primark among 7 brands in new circular fashion initiative
Fashion giants are attempting to decouple revenue from production.
Fast fashion giants H&M and Primark are two of seven brands trying to decouple revenue from production as part of a new circular fashion initiative.
Led by the Ellen MacArthur Foundation, which campaigns for a more circular economy, the Fashion ReModel initiative aims to identify solutions to decouple revenue from the unsustainable production of new garments.
