Mars calls for policy backing on regenerative agriculture as UK farmers face £800mn losses
"We don't worry so much about drought as water holding capacity is much improved."
Mars has called on policymakers across Europe to support the scale-up of regenerative agriculture after successful pilots – just as a study warns that UK farmers are set to lose £800 million due to dry weather.
The food company says the more than 300 farmers that have been involved in its regenerative agriculture pilots on 60,900 hectares of land in the last year are already seeing positive results, with better crops and consistent profitability, even in challenging years.