Media leaders launch industry fund for climate and nature action
The sector is estimated to represent 2 to 3% of global greenhouse gas emissions.
A group of media and advertising companies are promoting greater climate action in the industry, including through a newly launched fund.
Mobile operator giffgaff, media agency MG OMD and industry body Ad Net Zero have teamed up with climate action platform Ecologi on the ‘Up to Good Fund’, which will collect funding from the industry to invest in climate and nature projects.
