OVHCloud’s Gregory Lebourg on why vertical integration could be the cloud industry’s sustainability advantage
“Before having a differentiating factor, we should all speak the same language."
Cloud infrastructure rarely looks like a sustainability story. Massive data centres, energy-intensive chips and rapidly expanding demand for AI have turned the sector into one of the fastest-growing consumers of electricity in the digital economy. But at European cloud provider OVHCloud, Gregory Lebourg argues that a different industrial model — one built on vertical integration and frugality — can dramatically reduce that footprint.
