Scaling regenerative agriculture: Mars, McDonalds, Waitrose say a new blueprint could be the key to unlocking an intractable problem
Companies are proposing “coordinated monetisation” of five metrics across climate, soil, biodiversity, water and nitrogen
Some of the world’s biggest food buyers have teamed up to share a new regenerative agriculture blueprint that they say could unlock “trillions” of value and help resolve a seemingly intractable problem: That shifting to more sustainable farming at scale is hugely expensive and nobody wants to foot the bill.
Bayer, Mars, McCain Foods, McDonald’s, Mondelez, PepsiCo and Waitrose are among the members of the Sustainable Markets Initiative Agribusiness Task Force, which has been exploring ways to tap more sustainable forms of agricultural production – from Basmati rice in India, potatoes in the UK, to wheat in the US.
