Survey: 85% of firms see sustainability as a financial opportunity
“Sustainability strategies and core business strategies are converging.”
A survey of large companies across Europe, North America and Asia suggests that sustainability has gone from being seen as a cost burden to a financial opportunity, with 85% of respondents considering it a value creation exercise.
The study, conducted by the Morgan Stanley Institute for Sustainable Investing, analysed responses from 303 sustainability decision makers at public and private companies with over US$100 million in annual revenue, spread equally between the three regions.
