Sustainable from the Start: Seasalt Cornwall
ESG Director Christian Jermyn tells us why the best sustainability strategy is the one you stop noticing.
This is a familiar conversation for sustainability leaders: Commercial teams push for margin; ESG pushes for impact. Eventually, someone asks what compromises can be made. But Seasalt Cornwall ESG Director Christian Jermyn believes that question is fundamentally the wrong place to start.
"The conflict comes when sustainability is added at the end," he says. "If it's built into the start of the process, then the conversations happen earlier and you find the solution."
