6 min read

Unlocking a renaissance in sustainable finance: The power of master learning and innovation cycles

Guest article by Manju Seal, Managing Partner and Founder of Terra Impact and former Head of Sustainable Finance and Capital Markets ESG Lead at Bank of Montreal.
Melodie Michel
Unlocking a renaissance in sustainable finance: The power of master learning and innovation cycles

This is a guest article written by Manju Seal, Managing Partner and Founder of Terra Impact and former Head of Sustainable Finance and Capital Markets ESG Lead at Bank of Montreal.

Sustainable finance is at an inflection point. As a cornerstone of the global capital markets, it helps drive the transition to low-carbon economies while addressing both social and environmental priorities. In 2024, cumulative global green, social, sustainability, and sustainability-linked (GSS+) debt reached US$6.9 trillion, with US$5.7 trillion (83%) meeting rigorous alignment standards – a testament to the market’s rapid growth and appetite for thematic debt. 

The market’s scale and momentum are undeniable since the first green bond was issued in 2007: 2024 saw a record US$1.05 trillion in aligned GSS+ deals priced – a 31% year-on-year increase – with green bonds accounting for two-thirds (US$672 billion, up 9.4% YoY). Social and sustainability bond issuance also surged, up 20.6% to US$373.9 billion, with sustainability bonds alone growing 32% to US$206.3 billion. Yet, despite this growth, aligned GSS+ debt still represents only about 4% of total global debt issuance, highlighting the need for greater product diversity, faster adoption and innovation.

The urgency of climate change, biodiversity loss, and persistent inequality is clear, but our sector’s response remains fragmented and incremental. While GSS+ bonds, Green Loans, ESG integration, and Debt for Nature Swaps have mobilized capital and raised awareness, the pace and breadth of innovation still falls short of what’s needed. If we are to truly deliver on the promise of sustainable finance, we need to fundamentally rethink how we innovate, learn, and – most importantly – develop as master learners.

Sustainable finance needs innovation cycles

Our industry has relied too long on established financial products such as bonds, repurposing them to fit complex challenges (see table below). Historically, the finance industry has demonstrated a strong aversion to risk, focusing primarily on the efficient distribution of wealth and the flow of capital. It has not been known for a capacity to develop innovative financial products, especially with the speed required today to address persistent planetary challenges.  Given the evolving demands of sustainable development, it is now imperative to introduce greater rigor and creativity into the design of financial solutions. 

Table: Sustainable finance bonds

Product Name

Definition

First Example in Capital Markets

Country 

Year

Link

Social Bond

Bonds whose proceeds are used for projects with positive social outcomes.

IFFIm’s $1bn Vaccine Bond (Nov 2006) to fund immunization in 70 developing countries.

UK/Global

2006

IFFIm Vaccine Bond

Green Bond

Bonds whose proceeds are earmarked exclusively for environmental or climate-related projects.

European Investment Bank’s first Climate Awareness Bond (CAB) (2007); World Bank’s first green bond (2008).

EU/Sweden

2007/2008

EIB 15 Years of Green Bond, World Bank Green Bonds

Catastrophe/Resilience Bond

Bonds that transfer catastrophe risk to investors, proceeds used for disaster recovery or resilience; when labeled for climate adaptation, called “resilience bonds.”

New York MTA USD 200mn MetroCat Re Ltd. (2013), first cat bond for storm surge risk.

USA

2013

Artemis: MetroCat Re completes at $200m

Sustainability Bond

Bonds that finance both green (environmental) and social projects.

Unilever ÂŁ250 million Green Sustainability Bond (explicitly labeled), funding the Sustainable Living Plan.

UK

2014

Unilever Green Sustainability Bond Report, Climate Bonds Initiative

Blue Bond

Bonds for ocean and water-related projects.

Seychelles’ Blue Bond (2018), world’s first sovereign blue bond.

Seychelles

2018

World Bank Blue Bond

Transition Bond

Bonds that finance the decarbonization of high-emitting sectors, not eligible for green bonds.

Marfrig’s $500m transition bond (2019), first labeled transition bond.

Brazil

2019

FAIRR Marfrig Transition Bond

Gender Bond

Bonds dedicated to gender equality and women’s empowerment.

Banistmo $50 million Gender Bond, structured by IDB Invest, to finance women-led SMEs.

Panama

2019

IDB Invest Banistmo Gender Bond, Pro Mujer: Rise of Gender Bonds

Sustainability-Linked Bond

Bonds whose terms (e.g., coupon) are linked to the issuer’s achievement of sustainability targets.

Enel’s €1.5bn Sustainability-Linked Bond (Sept 2019), first SLB.

Italy

2019

Enel SLB

World Bank Emission Reduction-Linked Bond

Principal-protected bond with returns linked to verified carbon units (VCUs) from a project.

World Bank’s $50mn Emission Reduction-Linked Bond (2020) for water purification in Vietnam.

Vietnam

2020

World Bank ERLB Q&A

SDG-Linked Bond

Bonds with use of proceeds or performance targets tied to UN SDGs.

Ghana’s SDG Bond (2021) with proceeds for SDG 6 (Clean Water) and SDG 13 (Climate Action).

Ghana

2021

GISD Alliance SDG Bonds

Orange Bond

Gender-lens social bonds under the Orange Bond Principles.

IIX’s $50mn Women’s Livelihood Bond 5 (2022), world’s first Orange Bond.

Asia/Africa

2022

KangaNews Orange Bond

Biodiversity Bond

Bonds whose proceeds are allocated to biodiversity protection or restoration.

World Bank’s Wildlife Conservation Bond (“Rhino Bond,” 2022).

South Africa

2022

World Bank Rhino Bond

Climate Adaptation Bond

Bonds dedicated to projects that increase resilience to climate change impacts.

AIIB’s A$500mn Climate Adaptation Bond (2023), first by a multilateral bank.

China/Asia

2023

AIIB Climate Adaptation Bond

Sustainable Hybrid Bond

Hybrid capital instrument (often perpetual) structured to meet green/social bond criteria, recognized as equity by rating agencies.

AfDB USD 750mn Sustainable Hybrid Bond, first by a multilateral development bank.

Multilateral (AfDB)

2024

BNP Paribas: AfDB Hybrid Bond

World Bank Amazon Reforestation-Linked Bond

Outcome bond with returns linked to carbon removal units (CRUs) from Amazon reforestation.

World Bank’s $225mn bond (2024), returns tied to CRUs from Amazon reforestation by Mombak.

Brazil

2024

World Bank

It took a global pandemic to propel social bonds from a first issuance in 2006 to a widely issued product in capital markets.  Yet we should not wait for catastrophes or crises to spur the creation and acceptance of new products, as developing and scaling effective financial solutions takes time and foresight.

One lesson we can borrow from high-innovation industries like technology, medical devices, transportation and logistics is the value of prototyping, iterative development, and regulatory sandboxes. In sustainable finance, this could mean piloting new instruments for targeted environmental or social challenges in real-world settings, gathering feedback, and refining before scaling. This approach not only accelerates innovation but also avoids the pitfalls of greenwashing by ensuring that products deliver measurable impact and can be adopted by many.  Case in point: sustainability-linked loans have dwindled since 2023 primarily due to lack of transparency and greenwashing concerns.  Our industry faces significant reputation risk, and the adoption of new products is slow.

Critical role of master learning

At the heart of any transformation is the capacity to learn – individually and collectively. Master learners in sustainable finance are those who are not only committed to lifelong learning but are also self-regulated, seeking out diverse sources of knowledge and adapting their approaches as new information emerges. This adaptability is especially vital as practitioners will, increasingly, need to draw on multiple disciplines and keep pace with rapidly evolving challenges, such as the rise in natural disasters. Such a growth mindset is essential for navigating the complexity and uncertainty that define our field. By fostering deep understanding, curiosity, critical thinking, and adaptability, we ensure that innovation is both meaningful and resilient.

Radical collaboration is still lacking

Despite all the discussion about systems thinking and holistic approaches, the reality is that the top experts from different fields have not yet come together in great numbers to drive sustainable finance forward. Institutional silos, disciplinary jargon, and competing incentives continue to limit our ability to build the kind of interdisciplinary teams that are needed. Too often, innovation happens in pockets – within a single institution, sector, or geography – rather than through the kind of broad-based collaboration that could truly move the needle.  

This lack of radical collaboration is a missed opportunity. Imagine what could be achieved if climate scientists, financial engineers, policymakers, technology innovators, and community leaders worked side by side to design new solutions, set standards, and measure impact. This kind of interdisciplinary synergy is already recognized in STEM research as a driver of groundbreaking discoveries and industry revolutions.  The complexity of the problems we face demands nothing less. True systems thinking – where the whole is greater than the sum of its parts – requires us to convene and catalyze capital, expertise, and creativity from across the spectrum.

Recommendations: 

  • Make master learning a core value: Encourage everyone in the ecosystem – investors, issuers, regulators, and civil society – to adopt a mindset of continuous learning, self-regulation, and openness to diverse learning sources.
  • Foster cross-sector learning: Encourage knowledge sharing across borders and sectors in real-time, leveraging the experiences of leading countries and institutions.
  • Create prototyping environments and regulatory sandboxes: Dedicated labs and pilot programmes are needed where new sustainable finance products can be tested, refined, and scaled with input from a diverse set of stakeholders.
  • Institutionalize iterative learning: Build feedback loops into product development and decision-making, so that lessons learned are captured and applied in real-time.

Sustainable finance has made great strides, but the journey is far from over. We need the best creative thinkers from capital markets, academia, digital innovation, regulation, and grassroots organizations to come together with greater intent and in greater numbers than ever before. The process of developing and scaling new financial products is still too slow, often hindered by regulatory complexity, sluggish pace and a lack of diverse expertise at the table.  

Unlocking a true renaissance in our field will require us to embrace master learning and the innovation cycles that have transformed other industries. Most importantly, we must bring the leading innovators from across disciplines together, not just in theory but in practice. Only then can we hope to develop the robust, scalable solutions needed to address the world’s most pressing challenges – and to do so with the urgency they demand.