WBCSD launches protocol to guide companies through circular economy transition

The World Business Council for Sustainable Development (WBCSD) has launched a voluntary protocol to help companies measure, manage and communicate their transition to a more circular business model.

The Global Circularity Protocol (GCP), launched at COP30 in collaboration with One Planet Network, aims to be the first science-based, globally harmonised framework for corporate circularity strategies and reporting.

Aligned with global standards, the protocol is meant to empower businesses to move beyond linear, wasteful models by providing practical and standardised steps and metrics for reducing waste, cutting emissions, and creating value. 

“Circularity is no longer optional – it is a strategic necessity for the resilience of business and the health of our planet. The GCP provides companies with standardised, science-based metrics and a clear roadmap for measurable action, enabling leaders to drive tangible progress, build resilience, and deliver long-term value to both business and planet,” commented Peter Bakker, President and CEO of WBCSD.

Developed with circularity experts and piloted by front runners

Analysis by the Council suggests that by 2050, widespread adoption of the GCP could save up to 120 billion tonnes of materials (equivalent to one year’s current global consumption), and avoid up to 76 gigatons of CO2 emissions (equivalent to one and a half times current global annual emissions). 

“I encourage business leaders and policymakers alike to adopt the GCP as a practical foundation for accelerating the shift to a just, circular, and regenerative economy,” Bakker added.

The framework was developed with more than 150 circular economy experts and 80 organisations. By launching it at COP30, WBCSD is calling business leaders, sustainability professionals and policymakers to adopt the GCP and to contribute ideas, pilot methodologies and share lessons learned on this first version – considered a starting point.

“At Philips, circularity is a powerful lever to reduce material use and our overall impact on climate and nature, while driving customer value and business success. Healthcare is a material-intensive industry. Embedding circular practices and innovations can help hospitals with reducing their environmental footprint while improving healthcare resilience and patient outcomes. That’s why we collaborated and co-championed the Global Circularity Protocol. GCP1.0 offers a clear and unified approach to set ambitious and adequate goals for circularity – a much-needed step towards a sustainable and healthy future,” said Harald Tepper, Global Lead Circularity at Philips.