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ADM, General Mills and Walmart partner for regenerative wheat

“What makes this relationship and this project so unique is that we have taken a true shared value approach to it."
Melodie Michel
ADM, General Mills and Walmart partner for regenerative wheat
Photo by Melissa Askew on Unsplash

ADM, General Mills and Walmart are collaborating to promote regenerative agriculture across 40,000 acres of wheat fields in the US.

The programme will provide wheat farmers, particularly in the Midwest, with technical assistance and financial incentives to adopt regenerative agriculture practices, such as no tilling and cover crops. 

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