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Consumers sue Apple over carbon-neutral watch claim

"The deceptive marketing distorted the marketplace by falsely differentiating Apple’s products on environmental grounds."
Melodie Michel
Consumers sue Apple over carbon-neutral watch claim
Photo by Luke Chesser on Unsplash

US consumers are suing Apple for allegedly misleading them by claiming some of its Apple Watch models are carbon neutral.

In a class action lawsuit filed in California this week, seven plaintiffs claim that Apple’s carbon neutrality claims are false because they are related to the purchase of carbon credits from projects in Kenya and China that both “fail to provide genuine, additional carbon reductions”.

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