Could greenwashing litigation be the end of âcarbon neutralityâ claims?
Carbon claims based on offsets are no longer credible.
Recent greenwashing court cases suggest it is no longer okay for companies to say they are carbon-neutral based on offsets â and essentially redefine the meaning of carbon neutrality.
Austrian Airlines is the latest company in the aviation sector to get a slap on the wrist from advertising watchdogs for claiming to offer âcarbon-neutralâ flights, joining the likes of Ryanair, Lufthansa, Etihad and KLM. In late September Austrian was forced to make public a court ruling rendered in June, which banned the company from advertising âcarbon-neutralâ flights based on the partial use of Sustainable Aviation Fuel (SAF) and carbon offsets.
