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Eurobarometer shows consumers' growing trust in EU Ecolabel

The latest Eurobarometer survey shows an increased trust and recognition for the EU Ecolabel among European consumers who are increasingly looking for sustainable products.
Susan Wright
Susan Wright
Eurobarometer shows consumers' growing trust in EU Ecolabel
Photo by Shiang-Wei Chiou / Unsplash

The latest Eurobarometer survey shows an increased trust and recognition for the EU Ecolabel among European consumers who are increasingly looking for sustainable products.

According to this survey, 81% of European consumers are confident that EU Ecolabel products have a lower environmental impact than similar products on the market, compared to 75% in 2023. Nearly half of Europeans (46%) now recognise its ‘flower' logo – an increase of 8 percentage points since 2023.

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