German court cracks down on greenwashing
Thursday's ruling is the latest attempt by European regulators to crack down on greenwashing tactics as companies seek to woo the eco-conscious consumer.
Companies must clarify the term “climate neutral” in their advertising and packaging following a German court order on Thursday in the latest European ruling to crack down on greenwashing tactics as companies seek to woo the eco-conscious consumer.
Germany’s Federal Court of Justice said the term “climate neutral,” used in a magazine advertisement by fruit gum and candy company Katjes, was not clear and that such terminology must be explained to avoid duping shoppers.
