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Google shifts climate communications away from ‘net zero’ wording

Google's carbon footprint is up 51% from its 2019 baseline.
Melodie Michel
Google moves away from ‘net zero’ wording in climate communications
Photo by Solen Feyissa on Unsplash

Google is no longer emphasising its goal to achieve net zero emissions by 2030 in its climate communications – calling this ambition a ‘moonshot’ – as AI-driven emissions continue to rise.

Several outlets have reported on the removal of Google’s net zero goal from many parts of its website – the tech giant has since issued a statement saying it “continues to work towards this ambition”, but mentions of net zero are still much harder to find than a few months ago.

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