Is B Corp still worth it? Considerations for Chief Sustainability Officers
B Corp certification can be truly valuable – as long as CSOs see it for what it is.
The recent case of a PR agency being stripped of its B Corp status for doing business with oil and gas companies has revived the debate over potential double standards at the certification body. Here’s what Chief Sustainability Officers should know about the entity’s evolving standards and what the label really means.
A few weeks ago, B Lab (the organisation that delivers B Corp certification) made a decision that sent shockwaves in the corporate world: stripping four agencies within the Havas public relations group of their B Corp status.
