Is greenhushing a good thing? Lessons from CSO Futures’ sustainable marketing event
"A lot of organisations share a lot of things about sustainability that, quite frankly, not a lot of people are interested in hearing."
Sustainability reporting and anti-greenwashing regulations are transforming the way companies talk about their sustainability efforts.
Speakers at a recent CSO Futures webinar on sustainable marketing agreed that regulation is necessary to ensure the veracity of sustainability claims. “Anti-greenwashing regulation is just a way to protect consumers from false claims, which I think is always a necessary thing: companies should not be able to lie about the products they create and what they're selling,” said Eva Linderborg, Director at the Institute for Real Growth (IRG).
