Leveraging employee activism as a Chief Sustainability Officer
Employee activists can be a powerful force for positive change – as long as leaders allow their voices to be heard.
Employee activism can either cause reputational harm or bolster sustainability efforts: to achieve the latter, Chief Sustainability Officers should foster an open dialogue and ensure employee voices are heard and empowered.
When Amazon shared progress on its sustainability strategy in July, claiming to have achieved its 100% renewable energy goal seven years ahead of schedule, it didn’t take long for critics to point out the flaws in its methodology – with the most harmful comments coming from inside the company.
