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SHEIN partners with Lufthansa Cargo to tackle enormous transportation footprint

SHEIN's transportation emissions stand at more than 8.5 million tonnes of CO2 equivalent.
Melodie Michel
SHEIN partners with Lufthansa Cargo to tackle enormous transportation footprint
Photo by appshunter.io on Unsplash

Ultra-fast fashion brand SHEIN has signed an agreement with Lufthansa Cargo to scale up the use of sustainable aviation fuel in an effort to reduce the enormous carbon footprint generated by its fast-to-market strategy.

Under a Memorandum of Understanding (MoU) signed last week, the two companies will “explore a range of initiatives to drive the adoption of sustainable solutions for air freight”. They will also use carbon offsets generated through the adoption of sustainable aviation fuel (SAF) for SHEIN deliveries within the next six months.

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