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Sustainability ‘takes a backseat’ as fashion industry prepares for uncertain outlook

Only 18% of fashion executives consider sustainability a top-three risk for growth in 2025.
Melodie Michel
Sustainability ‘takes a backseat’ as fashion industry prepares for uncertain outlook
Photo by Karina Tess on Unsplash

Sustainability has slipped down the list of priorities for fashion industry executives, as they prepare for economic uncertainty in 2025.

This is according to the McKinsey and Business of Fashion ‘State of Fashion 2025’ report, which combines market insights and surveys to predict top priorities and challenges for the sector over the coming year.

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