Trivium Packaging Sustainability VP Alice Bazzano on why Europe's packaging rules need clarity as much as ambition
"What increases strategic risk today is not the ambition of the policy, but the clarity on how it's written."
For Trivium Packaging’s Alice Bazzano, sustainability success depends on navigating an increasingly complex regulatory landscape without losing sight of innovation.
As Vice President of R&D and Sustainability, Bazzano occupies a role that naturally bridges two disciplines that many companies still treat separately. She oversees both the development of new metal packaging solutions and the company's sustainability strategy, ensuring that environmental considerations are embedded into product development rather than added later.
