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2 min read Fashion

What France’s bill on ultra-fast fashion means for the sector

The bill includes an advertising ban and environmental fines.
Melodie Michel
Melodie Michel
What France’s bill on ultra-fast fashion means for the sector
Photo by Francois Le Nguyen on Unsplash

France is attempting to limit the negative environmental and social impacts of ultra-fast fashion with new legislation including an advertising ban and fines.

Adopted in France’s Senate last week, the bill clearly targets Chinese ultra-fast fashion platforms like SHEIN, Temu and AliExpress – arguing that these incite overconsumption, with disastrous environmental consequences.

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