LEGO displacing virgin plastics in bricks: What’s the mass balance principle?
Critics argue that the methodology opens the door for greenwashing.
Toymaker LEGO says it is on track to replace half of the virgin plastics in its bricks with certified recycled or renewable materials by 2026: What is the mass balance principle the company is using to certify this transition?
As it announced double-digit sales and revenue growth in the first half of 2024, LEGO also provided an update on its sustainable materials strategy. “In H1, 30% of all resin purchased was certified mass balance, which translates to an estimated average of 22% material from renewable and recycled sources,” the company wrote in an update.
