Waitrose joins Tony’s Chocolonely initiative for ethical cocoa supply chain
Waitrose is paying farmers an additional premium on top of the Fairtrade certified bean price as part of the initiative.
UK supermarket chain Waitrose has joined Tony’s Chocolonely’s sustainable cocoa initiative Tony’s Open Chain to improve traceability and responsibility in its chocolate supply chain.
Nine of the brand’s own chocolate bars will be made from cocoa sourced through the initiative, which aims to end child labour and all illegal labour in the industry. As a ‘mission ally’, Waitrose has committed to traceability, paying the living income reference price for cocoa (which includes a premium from the Fairtrade price) and building long-term partnerships with partner cooperatives to support farmers.
