From big promises to disillusion: Taking stock of fashion’s sustainable transformation
"If we don't change, we fundamentally don't have a business model that will work in the next 20 to 30 years."
Speaking at the World Retail Congress last week, former H&M CEO Helena Helmersson captured a sentiment shared by many sustainability professionals across sectors: “We have moved from a phase where the sustainability space was filled with big promises and green visions for the future, and now, with unpredictable events happening continuously, we're experiencing disillusion.”
This disillusion is being felt across the global economy, but perhaps even more strongly in consumer-facing industries like fashion.
